Now this is really important. Because it’s about what I stand for the most which is connection. True connection with your tribe. Marketing may say it’s all about the numbers, growing your list to over several thousand, having more than 600 Facebook likes and a million followers on twitter and Instagram, but are they real connections? Are they people who care about what you say and that you want to hear from?
Whilst there is always an argument for bigger numbers and statistics showing a tipping point, there is an equally valid one for having smaller numbers of people who actually talk to you. As I always say:
Building real connections with people is what builds your tribe in the first place. That can get harder to do as you grow but it is not impossible. So how do you go about building that connection? Continue reading →