So this is a quick little post on what I think some of the key social media trends for 2016 will be. My aim is to give you a bit of insight into where to focus your online marketing activities this year, where to put your energy and how to approach how you present your business out there.

1. Integrated social activity
By this I mean how different content and platforms will more seamlessly work together, where we choose to connect with different people in different ways. Think about how you share the same message across your networks, how do they link together? People will check you out on more than one network so you want it to be a continuation of the message rather than a carbon copy of the text  – how can you continue conversations across your chosen networks? (more…)

Happy New Year Everyone!

So this is my first video for 2016! I think we are all in that review process, where we look at what we did last year- what worked, what didn’t work and what we want to achieve this year! I want to start somewhere different with your social media planning this year- start with intention.

What intention do you want to convey to your customers that you come into contact with on your social media? Let me know in the comments below.

It’s that time of the year when we set our goals and plans for our businesses for the year ahead. It’s a kinda’ January thing for business owners. We look at what worked last year, what we want to achieve this year and then we look at how we are going to build on what we’ve already done and achieve our aims. Totally a fantastic thing to do! I’ve just spent the last week doing that myself in my own business. It also applies to our social media marketing. We need to review it and then make the changes we need to to achieve our goals. It is when I did my own social media review that I had a few insights into how we can do this much more effectively for us and our customers and also got a bit of a surprise!

I set myself some questions for my own social media review based on all the things I’ve been working on, learning and incorporating into my business through 2015 as well as looking at general social media trends across platforms. Chief among them were questions to do with how I want my customers and potential customers to feel when they either first come across me or when thy (hopefully!) come back to keep in touch with my updates. (more…)

Just wanted to wish you all a very Merry Christmas and a Happy New Year.

Make sure you take a digital break too, remember you need to recharge as much as your customers do! Over the holiday period all you’ll be seeing from me are personal updates and not much to do with business – you are forewarned!

I’m closing my doors for the holidays from this Friday, 18th December and will be re-opening to clients on Monday 11th January (then teaching a social media masterclass on Tuesday 12th!).

See you on the other side!

It’s all about connection and connecting with people, not just broadcasting a message. In this week’s video I reflect on the year and how my focus has shifted when it comes to my social networks. Which networks I am using more of, and which I haven’t. For example my Instagram has become very important to me!

Let me know in the comments if where you gave ended up spending your time or focus on with your social media is where you thought it would be at the start of this year!