I am just so tired at the moment. And feeling a bit like I’m drowning in information overload and total lack of time to get any useful updates out to you lovely people.
My blog is not getting updated as regularly as I’d either planned or would like it to be either.
Not helped in some ways by the fact that I went to an awesome industry conference last Friday (Shropgeek Revolution) where I was both fired up and excited again about the importance of all of the little bits of content on my site and on my networks and how digital is changing the way we do business, and my role in helping businesses prepare and understand how their customers go digital by default most of the time. Digital is changing stuff!!! ((that’s one of those quotes form the conference that you;ll get if you were there!). BUT and it’s a big bit too, it reminded me and confronted with me with just how much I don’t know or understand in the web world. And left me wondering just how much of it I need to learn and how much capacity to learn it I actually have!
Cut to Monday and the need to hit the ground running with profile updates, e-newsletters and general content creation and I really felt myself sinking.
But then, one of those glorious social media moments happened. I got a tweet and a message from a fabulous, inspiring and lovely client/friend to ask if I could pop and meet her at the train station for a quick chat before she had to leave after a meeting. Baring in mind she lives on the other side of the country from me and there she was saying “I’m just down the road, fancy a chat?”. So off I went and it was awesome!!
My point it is I met her on twitter, then face to face at a conference 5 years ago and we’ve kept in touch on social media since, worked together, become friends, worked together some more and definitely helped light up each others facebook feeds on tough days. And I remembered why social media is awesome – it’s all about the relationships you make and build.
So if you’re suffering from social media overwhelm here are 3 simple but surprising effective ways to dig yourself out and get back to enjoying your online activities (which, incidentally, improves our businesses!).
1. Give it your attention at specific times only. Have your hootsuite/facebook/pinterest turned off the rest of the time. And I mean completely turned off so you can’t see the little notifications at the bottom of your screen that tempt you to open them. Your full attention is much better for the quality of your updates and replies, the relationships you are building on them and your ability to focus on other tasks in your business!
2. Think of 1 great thing that has come from your social networking activities. Whether that’s a particular connection you’ve made, piece of business you’ve picked up or connecting you to a cause that is close to your heart. It reminds you of the power for good that can happen online too and reminds you not to give up.
3. Evaluate your which networks you are on, and look to drop 1 of them. How many networks do you have a profile on and how many of them do you actually update? Where do you get most of your business from and do any of your networks make your heart sink when you have to open them up? Look to free up some time and focus your activities on the networks that you enjoy the most and are bringing in the best business.
Have you got any other tips to add or a great thing that has come from your social media activities that you would like to share, add them to the comments below.