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How do you want your tribe to feel when they connect with you?

Now this is really important. Because it’s about what I stand for the most which is connection. True connection with your tribe. Marketing may say it’s all about the numbers, growing your list to over several thousand, having more than 600 Facebook likes and a million followers on twitter and Instagram, but are they real connections? Are they people who care about what you say and that you want to hear from?

Whilst there is always an argument for bigger numbers and statistics showing a tipping point, there is an equally valid one for having smaller numbers of people who actually talk to you. As I always say:

Building real connections with people is what builds your tribe in the first place. That can get harder to do as you grow but it is not impossible. So how do you go about building that connection? Continue reading

   by Rebekah    5 Comments  →
How do you want to feel about your social media?

I’m pretty sure that it isn’t bored, obligated or a bit scared actually. Yet this is often the case when I ask my client’s how they feel when they sit and write their content. Although, to be fair they are usually surprised that this is a question that I ask in the first place! Because why is what you feel important when we are talking about your business social media? I mean it’s there to attract new customers and bring in leads, right?! So why ask about feelings at all!!

And the simple answer is because how we are feeling when we sit down to write our content comes across in our tone, our choice of words, the length of a blog post and how we convey (or don’t!) our passion for what we do. Continue reading

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Set your intentions for your social media marketing

Rather than thinking about the latest trends in social media in 2015 (hint: you still need to get the hang of video if you want to succeed!) or what the next up and coming social network will be THE next big thing, why not get clear on what your intentions are for your social media marketing activity instead. This may seem counter intuitive as it may not feel like a measurable or rational thing to do in business but setting intentions, asking the universe to provide something specific and then being open to the opportunities that it brings up, can be a very powerful thing. If you are like me then you already set intentions in your daily life and in your business, so why leave out your social media marketing?

Think about what you want to improve on, whether that is spending less time procrastinating or giving your blog the attention it deserves or perhaps it’s about actually getting people to come back to your website rather than sharing other people’s content all of the time as that has been easier to do.

Declaring an intention essentially means you are directing your own mind on what you want to achieve, and helping you achieve goals within your online marketing but you are reminding yourself about them more frequently through your intentions. Without them you can end up stagnating in your marketing objectives because you aren’t challenging yourself by giving yourself that direction you are allowing things to align so they can happen. Continue reading

   by Rebekah    2 Comments  →
How to set a focus word for 2015 in 3 steps

Setting a word to focus on for your business for the year may seem overly simple and you may not be sure why it would be a good idea. It doesn’t matter that we are already 3 weeks into January to do this either – reviewing and setting a word at any point in the year is a great idea. Why? Because it helps you focus.

For example my word last year was Connection. 2014 was all about building the connections that I made with others to my business but also encouraging people I know through my social channels and business to connect with each other. I think collaboration is an amazing way to work and grow. Because the word was my main focus I wrote it in the front of my notebook and stuck it on a pretty post it note above my desk, so it was always at the forefront of mind. And I made some very key connections last year, ones that are going to seriously improve my way of life and not just my business! From meeting soul sisters who see the world in the same way as I do to meeting joint venture partners, coaches and consultants who have and are rocking my enthusiasm and keeping me accountable. It was an amazing year! Continue reading

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The biggest business lessons I learned in 2014

Well, it’s basically 2 business lessons really. And they came on slowly all year and I’ve only really just noticed them now, in the New Year!

It started in December 2013, just before Christmas, when I decided I was going to give myself a proper yoga practice and no I was not waiting for it to be a shiny New Year’s resolution that I wasn’t really that serious about. If I meant that I wanted to get myself healthier and more centred then why put it off. Get on with it now!

So I started my daily yoga practice with a total inability to even get my hands to reach my knees when my back was straight and a lot of health issues. What I ended up with was a regular (if not quite daily) yoga practice that has helped me get much healthier plus discovering a real joy in being upside down! I have also started to meditate regularly which has had a very real impact on how I cope under stress and tight deadlines as well as how I deal with arguing children. Now this is a business blog so why mention this here? Continue reading