So this is a quick little post on what I think some of the key social media trends for 2016 will be. My aim is to give you a bit of insight into where to focus your online marketing activities this year, where to put your energy and how to approach how you present your business out there.
1. Integrated social activity
By this I mean how different content and platforms will more seamlessly work together, where we choose to connect with different people in different ways. Think about how you share the same message across your networks, how do they link together? People will check you out on more than one network so you want it to be a continuation of the message rather than a carbon copy of the text – how can you continue conversations across your chosen networks? Continue reading →