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2 tips for successful visual marketing

Images are a quick and easy way to get across your message, inspire you followers and share the story of your business. We know that people do business with people and a photo or image is a very easily digestible way to share an update or the real face behind a business for your customers to connect with. We also know from our own online habits that an image is much more shareable than a few lines of text most of the time. Just think how many times you’ve shared or liked a meme on facebook with your friends.

But it can feel like a minefield if you are not a professional photographer or graphic designer and you worry that your images won’t show you in a good light. This covers your header and cover images on your social networks too, they are a quick visual sign to your audience that they are in the right place and what it is you do. To help you get to grips with the kind of images and photos that really work for small businesses here are my 2 top tips for successful visual marketing: Continue reading

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   by Rebekah    Leave a comment  →
Instagram – where it’s easy to be fake but authenticity is better

I am not a typical instagram yogi.

I don’t post photos very often mostly because my house is a mess. There is a kitchen yoga movement on Instagram – as many people only have space in their kitchens to practice. I do not post these photos despite practicing in my kitchen fairly regularly – mostly due to the heaps of washing up waiting to be done that no amount of editing or filters can make look cool. My sitting room practice generally involves shooing dogs off my mat and has a sound track of pokemon, horrid henry and barbie in the dreamhouse I have to interrupt my asanas to go stop the children slamming doors, throwing stuff around and generally yelling at each other and very frequently savansana is a conversation with a 6 year old whilst my eyes are shut and I try to find my breath let alone stay with it. None of this translates well to 15 second videos. Continue reading

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   by Rebekah    Leave a comment  →
3 post conference lessons

Or what to do so you don’t loose all the buzz from the day!

I’ve been to 3 conferences in as many weeks recently and have 2 more to attend before the end of November. But it’s really easy to be all juiced up and excited by speakers at these things, write notes and have great ideas only to never quite get round to implementing them once the reality of being back in your own business or work hits.

So what to do to turn  the enthusiasm into action?

I always look for 3 (ish!) conference lessons to take away at each conference I attend. 3 stand out phrases or ideas that I can take away, write down and do something about. Continue reading

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3 things to do to get over social media overwhelm

I am just so tired at the moment. And feeling a bit like I’m drowning in information overload and total lack of time to get any useful updates out to you lovely people.

My blog is not getting updated as regularly as I’d either planned or would like it to be either.

Not helped in some ways by the fact that I went to an awesome industry conference last Friday (Shropgeek Revolution) where I was both fired up and excited again about the importance of all of the little bits of content on my site and on my networks and how digital is changing the way we do business, and my role in helping businesses prepare and understand how their customers go digital by default most of the time. Digital is changing stuff!!! ((that’s one of those quotes form the conference that you;ll get if you were there!). BUT and it’s a big bit too, it reminded me and confronted with me with just how much I don’t know or understand in the web world. And left me wondering just how much of it I need to learn and how much capacity to learn it I actually have!

Cut to Monday and the need to hit the ground running with profile updates, e-newsletters and general content creation and I really felt myself sinking.

But then, one of those glorious social media moments happened. I got a tweet and a message from a fabulous, inspiring and lovely client/friend to ask if I could pop and meet her at the train station for a quick chat before she had to leave after a meeting. Baring in mind she lives on the other side of the country from me and there she was saying “I’m just down the road, fancy a chat?”. So off I went and it was awesome!!

My point it is I met her on twitter, then face to face at a conference 5 years ago and we’ve kept in touch on social media since, worked together, become friends, worked together some more and definitely helped light up each others facebook feeds on tough days. And I remembered why social media is awesome – it’s all about the relationships you make and build.

So if you’re suffering from social media overwhelm here are 3 simple but surprising effective ways to dig yourself out and get back to enjoying your online activities (which, incidentally, improves our businesses!).

1. Give it your attention at specific times only. Have your hootsuite/facebook/pinterest turned off the rest of the time. And I mean completely turned off so you can’t see the little notifications at the bottom of your screen that tempt you to open them. Your full attention is much better for the quality of your updates and replies, the relationships you are building on them and your ability to focus on other tasks in your business!

2. Think of 1 great thing that has come from your social networking activities. Whether that’s a particular connection you’ve made, piece of business you’ve picked up or connecting you to a cause that is close to your heart. It reminds you of the power for good that can happen online too and reminds you not to give up.

3. Evaluate your which networks you are on, and look to drop 1 of them. How many networks do you have a profile on and how many of them do you actually update? Where do you get most of your business from and do any of your networks make your heart sink when you have to open them up? Look to free up some time and focus your activities on the networks that you enjoy the most and are bringing in the best business.

Have you got any other tips to add or a great thing that has come from your social media activities that you would like to share, add them to the comments below.

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Remembering that everything is progress

Which can be hard, especially at this time of the year. The whole world feels like it’s already on a slippery slide to Christmas and the end of the year – they’ll be selling mince pies any minute, I just know they will!

I talked about getting your head back in the game in my newsletter recently, how changing your routine can help you to reignite your thoughts after the holiday period. Even the change in the weather is helping me – I don’t want to linger in my garden quite so much now the weather is turning, my head is less full of children, beaches and what needs doing in the chicken run whilst the weather is nice enough for everything to dry out quickly – my thoughts have naturally returned to my ambitions for this year and my business. Not that they fully wandered away but they did stray a little ;-) Continue reading